Kevin Kelly Ch 6 - Let Go at the Top
Kelly discusses how companies that become the best must eventually devolve in order to stay successful. This is not an easy process and you bring your company close to extinction when you do. Experienced managers are needed to guide the company in this time of strife.
Overall I found the article very difficult to read... Kelly uses a lot of large words and it feels like he is just trying to sound smart without any merit. He makes a good analogy that a company at the peak of their field to an actual mountain. As competitors redefine the market they "move the mountain" and for your company to become the leader in this new market they have to come down from the mountain they are on and climb this new one...
Unfortunately I feel that most companies now are just trying to put a ladder on the mountain they are on now instead of innovating. When they see their competition succeeding by doing a new innovative process they will try something completely different hoping that it works when in the short run they will do better by imitating and improving on what their competition did. Admitting defeat is not easy but "when you answer to shareholders" they want to hear nothing but your successes.
The analogy is a good, but it can be said in far fewer words than Kelley used.
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